大奖创意欣赏，15项甲古文A'DESIGN设计奖获奖作品欣赏

大奖创意欣赏，15项甲古文A'DESIGN设计奖获奖作品欣赏

A'DESIGN设计大奖赛是全球领先的国际年度设计比赛，是一项被国际平面设计协会联合会ICOGRADA、欧洲设计协会BEDA所认可的国际赛事，致力于为广大设计师、创意人士和设计公司提供一个国际性的比赛平台，从而向全球的观众展示他们的作品，奖项是颁给最好的设计、设计理念以及产品和服务。

OCD x A'DESIGN AWARD

· 铂金奖 PLATINUM

1

三两匠

San Liang Jiang

· 2020年A'DESIGN铂金奖

· 2020年IF设计奖

·2019年国际烈酒挑战赛铜奖

瓶型从中国三星堆文物外形特征展开设计，瓶型大小适中，易于把玩，瓶身上半部分可当杯子使用、整体可做文物摆件，极具实用性、功能性、观赏性。

The design of bottle type is inspired by the shape of the Chinese Sanxingdui cultural relics. The bottle size is moderate and easy to play. The upper part of the bottle can be used as a cup, and the whole can be used as a culturalrelic decoration. The design is very practical, functional and ornamental. 

盒型内部以饕餮纹进行装饰，将瓶体包裹于泥土材质中，内置小铲和刷子，可使其发掘，当用户在开启包装的同时也是在对一件文物发掘和探索过程，增强用户与产品之间的互动性和体验感。

· 金奖 GOLD

2

凡物象印古树茶

Fanwu Elephant Print Old Tree Tea

· 2020年A'DESIGN金奖

· 2019年IF设计奖

凡物象印古树茶，是一款产自云南西双版纳地区的顶级普洱茶，巧妙的将当地茶园，茶树、采茶人及珍贵动物结合在一起，外形似大象头部，呈现出生态和谐的画面。

Fanwu Elephant Print Old Tree Tea is a top-grade Pu'er tea from Xishuangbanna,Yunnan. It cleverly combines local tea gardens, tea trees, tea pickers and precious animals. It looks like an elephant's head and presents an ecological harmony picture. 

包装用木屑压缩板无污染可降解环保材料，绿色生态，便携式提手设计，方便提携，盒型便于堆码与运输，金属罐上雕刻精致插画。一简一繁的视觉表达，展现东方美。

· 银奖 SILVER

3

迎驾贡酒·生态霍山

Yingjiagong Liquor·Ecological HuoShan

产品以迎驾贡酒酒厂地处山脉“大别山”为创作点，以霍山县地形图走势进行创意，将山形以中国传统水墨画与线条表现形式相结合，画面感强，韵味十足。

The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm.

瓶型以陶瓷为原料，造型易于把控，盒型采用塑料开模，可回收利用，整体大量留白，浅蓝色为主色调，具有极强的中国书画风味，体现出生态好酒的产品设计理念。迎驾贡酒，以礼待客，四海为尊，彰显了中国人迎宾待客之道和传统酒文化特征。

The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.

4

丛台鼠年生肖酒Congtai Shunian Shengxiao Wine

富贵吉祥的美好寓意，藏在金光熠熠的鼠年寄语，心之所鼠，以怀中抱瑞的灵动，镶入白如润玉的大理石纹，材质与色彩冲撞，文化与时代交融，中西和韵的典型风范，传统生肖文化的灵感焕新。

The blessings for wealthy and auspicious in the Year of Mouse express good wishes of being prosperous and propitious. Xin ZhiSuo Shu Baijiu symbolizes propitiousness with a white marble pattern. It indicates the merging of culture and time with a fusion of Western and Chinese culture and an inspiration about traditional Chinese Zodiac culture.

5

心悠然生肖酒

Xinyouran Shengxiao Wine

这是一款关于中国生肖的产品，“猪”在中国简称“亥”。主视觉图形是中国书法与中国山水画的艺术融合设计。

This is about a Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The main visual image is a combination of Chinese calligraphy and landscape painting.

中国书法是中国独有的艺术形式，中国山水画又是具有中国特色的艺术表现形式，二者相互融合，再运用陶瓷、木材、纸张，这些不同材质来表现，使得中国的文化特色更好的融合于一款包装上，从而增加商品的艺术感与独特性。

Chinese calligraphy is a unique Chinese art form, Chinese landscape painting is also an art form with Chinese characteristics. The combination of Chinese calligraphy and landscape painting with the use of different materials such as ceramics, wood, and paper to expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.

6

四特东方韵·国韵一号

Four Special Oriental Rhyme and Guoyun Wine

源自盛世唐朝的宝相花，被民间视为吉祥宝物，象征着圣洁、端庄与美丽。盒面以宝相花花纹饰身，层次丰富，颜色多彩,沉稳不失活力。仿若置身于盛世文明的花海诗意中，芬芳四溢。

The Baoxiang flower, which originated in the prosperous Tang Dynasty and regarded as an auspicious treasure by the people, symbolizing holiness, dignity and beauty. The box is decorated with Baoxianghua pattern, rich layers, colorful, calm and energetic. As if being in the poetic poetry of the prosperous civilization, the aroma overflows.

7

椰岛鹿龟酒

 Yedao Lugui Baijiu

（新品暂未发布已作模糊处理）

The design applies the eight scenic spots of Hainan as a creative idea. Those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The form of packaging is simple, the display effect is good. The design has the characteristics of Hainan. The visitors can buy this product as a gift for their relatives and friends. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan.

8

花养花

Flower to Flora

一款产自云南西双版纳地区的花茶，巧妙的将云南西双版纳特有的孔雀、枝繁叶茂的茶树、盛产的鲜花、生活在当地热带雨林里的少女结合在一起，呈现出一幅人与自然和谐共处的画面。插画颜色根据西双版纳的少数民族服饰的颜色搭配使用，展现出西双版纳的独具特色的风土人情。

A flower tea from Xishuangbanna, Yunnan, combines the unique peacocks of YunnanXishuangbanna, the leafy tea trees, the flowers that are abundant, and the girls living in the local rainforest to present a harmony between man and nature. A picture of coexistence. The color of the illustrations is based on the colors of the ethnic costumes of Xishuangbanna, showing the unique customs of Xishuangbanna.

9

小红人啤酒

WISEMAN BEER

· 2020年A'DESIGN银奖

· 2020年IF设计奖

独特性：瓶身上用了一个立体的形象，产品信息全部浓缩在瓶颈，整体给人一种简洁大方的视觉冲击，区别于常见的啤酒包装。

The first significant aspect of this design is the unique effect. The bottle of the design applies a three-dimensional image. The bottle neck of the design reveals the product information. The visual result of the design brings out a simple and generous impact. 

艺术性：为了让产品与消费者产生共鸣，在视觉表现上用了一个怪诞、轻松的形象，拉近产品与消费者的距离，加上瓶身上的浮雕设计，使产品看起来更像是件艺术品。

Another significant aspect of this design is the artistic effect. In order to create a relationship between consumer and the product, the design applies a grotesque and lively image. The relief design on the bottle leads the whole product to seem like an artwork.

10

开心姜汁汽水

Happy Ginger Ale

姜汁饮料在国内市场上几乎很少见到，为了吸引更多的人群来尝试姜汁饮料，设计师运用插画人物形象做为包装系列主视觉，希望在创意过程中能够与消费者产生真实的情感连接。

It is a rarely seen ginger drink in the Chinese market. In order to attract more people to taste this drink. The illustration of the figure image is the main visual of the packaging design, and the designers would like to highlight an actual connection with the consumers by the design. 

在设计过程中，以四种人群作为主画面，以 Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid 为主要命名，创作出了四款符合男女老少的饮料包装，用生动有趣的图像来讲故事。

 In the creative process, the designers applied four representative characters in the main image of the design, they are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.

11

愚园路酱酒

Yuyuan Road Liquor And Spirits

12

汉武醴泉1974

Hanwu Liquan 1974

13

Akimbo 精酿咖啡啤酒Akimbo Coffee Beer

In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. This packaging design combines two brands' characteristics. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable, which brings out a refreshing experience to the consumers.

14

李渡高粱酒Lidu Sorghum Wine

（新品暂未发布已作模糊处理）

李渡高粱酒是中国江西省南昌市特产。设计在李渡高粱酒老酒瓶的基础原型上进行创新，设计将李渡高粱酒独特的酿造技艺以及传统酒文化历史，用当代简约时尚，有质感的视觉语言表达出来，让中国年轻消费者更容易接受。

15

野岭酵素茶Yeling Enzyme Tea

我们想让饮料看起来更具有亲和力，同时凸显酵素对于身体健康的益处。于是把柠檬设计成了拟人化的形态，并且加入了一个正在健身的年轻女孩。

The idea of the design is to create an affinity packaging of the product and highlight the benefits of the product. The designers designed an anthropomorphic lemon image with a sporty girl image in the packaging. 

这个女孩看上去积极，阳光，轻松，像是健身房的常客，而这个柠檬则略显笨拙，但能看出她也非常努力。这样的对比形成了某种幽默的趣味，同时也告诉消费者这是一款倡导积极生活的态度的健康饮料。

The girl on the design seems positive, sunny, relaxed and like a fitness enthusiast. The lemon seems a bit clumsy and takes exercise very hard. These two figures on the image create a sense of humor. The design conveys a healthy and active lifestyle.