综合设计大奖，2018美国IDEA奖征集通告附英文原版

综合设计大奖，2018美国IDEA奖征集通告附英文原版

一到年底各种设计大奖来袭，工业设计师你们都有关注么？前面我们已经分享过国际设计大奖赛的通知，这次同样是综合设计大奖赛，非常有含金量的设计大奖赛，2018美国IDEA奖，奖项分为金奖和银奖，名额有一百多名。作为综合设计大奖，除了主打的工业设计类别还有包装、软件、展示设计、概念设计等，包括9大类，47小类。对国际设计大奖赛有想法的设计师们，可以考虑参加报名了，日期为2018年1月2日 - 5月19日，下面优概念还附有原版英文通知。

2018美国IDEA奖 International Design Excellence Awards 

2018年国际设计优秀奖（IDEA）将在1月2日至3月19日开放报名，2018年将以崭新的面貌，迎来idea的第38年。美国IDEA奖全称是International Design Excellence Awards，美国工业设计优秀奖。IDEA由美国商业周刊（BusinessWeek）主办、美国工业设计师协会IDSA（Industrial Designers Society of America）担任评审的工业设计竞赛。该奖项的设立于1979年，主要是颁发给已经发售的产品。虽然只有25年的历史，却有着不亚于iF的影响力。作为美国主持的唯一一项世界性工业设计大奖，自由创新的主题得到了很好的突出。每年由美国工业设计师协会从特定的工业领域选出顶级的产品设计，授予工业设计奖（IDEA），并公布于当期的商业周刊杂志。

IDEA自九十年代以来在全世界极具影响，每年的评奖与颁奖活动不仅成为美国制造业彰显设计成果最重要的事件，而且对世界其他国家的企业也产生了强大的吸引力。IDEA的作品作品不仅包括工业产品，而且也包括包装、软件、展示设计、概念设计等，包括9大类，47小类。

每年都会有上万的作品参加IDEA的评选，奖项分为金奖和银奖，从这些上万件的作品中，专家们会从中挑选出一百件左右的优秀作品，颁发给它们应有的荣誉。获奖回报有：IDSA网站上获奖展厅里终身展览；金银铜奖在年鉴里介绍推广，正片幅图文和描述，进入决赛者也可单列其内；IDSA年度国际会议上进行展览；出席IDSA国际会议上的颁奖仪式；设计团队每位成员获得获奖证书等。

日期：2018年1月2日 - 5月19日

报名费：最低148 €（会根据诸多因素产生不同的费用，详情进入官网查看）

官网链接：http://www.idsa.org/IDEA

附：英文原版

International Design Excellence Awards 2018

The International Design Excellence Awards (IDEA)? 2018 opens for entries Jan. 2 with an expanded jury, a new look and some new categories. The annual global competition has has been conducted for 38 years by the Industrial Designers Society of America (IDSA).  "A new year brings new excitement," declares IDEA 2018 Jury Chair Michael Kahwaji, IDSA. "One of the world's most prestigious and rigorous design competitions is moving into its 38th year—revitalized and energized."

Kahwaji is leading the 2018 jury that includes nearly three dozen design experts from some of the world’s largest corporations, major design studios and leading universities. The 2018 categories include three new ones: Home; Furniture & Lighting; and Lifestyle & Accessories. Branding and Consumer Technology were added in 2017. Also, with the help of fuseproject (link is external)—the design studio founded by longtime IDSA member Yves Béhar—the awards program has undergone changes including the redesign of its trophies. “For anyone who is a maker, who is building something, it’s the ultimate achievement to get an IDEA,” says Béhar. “IDEA is the award by designers, for designers."

Follow the journey to #IDSAIDEA 2018 on Twitter, LinkedIn (link is external), Facebook and Instagram (link is external)

Plastics Innovation Award: Recognizing the most creative, innovative and best plastic application design; selected by the Plastics Industry Association.  

Benefits of Winning

IDEA winners receive significant, international publicity and exposure. Read winner testimonials. In contrast to many other design awards, most of the associated perks of winning an IDEA are included with your entry fee. In addition to our media partners' announcements of the winners, print and online media publicize IDEA winners' stories each year. IDSA's annual Yearbook of Design Excellence, featuring in-depth coverage of the Gold winners and a complete listing of all honorees, is distributed to an international audience of design and business executives.

   Publicity–International press exposure of close to 500,000 views

   Yearbook of Design Excellence–inclusion in and copy of this keepsake

   IDEA Gallery online–attracting more than 3,000 page views/month and featuring a new SEARCH function, making it easier to find winning products

   Winning products become part of the permanent collection of The Henry Ford Museum

   License to display IDEA winner logo on the website, packaging, advertising and merchandising materials of the winning product

Judging Criteria

IDEA judging is based on the following criteria for design excellence. A winning design meets most of these criteria in a positive manner, category dependent.

   Design Innovation: How is this design unique or innovative compared to other designs in this category?

   User Experience: How does this design deliver a simple, intuitive or delightful user experience?

   Benefit to the Client: How does this design improve the client or manufacturer's profitability, brand reputation, employee morale, etc.?

   Benefit to Society: How does this design benefit the greater good; consider society, the environment, culture, the economy, etc.?

   Appropriate Aesthetics: The judges will use the provided visual materials (photos and optional video) to assess this category dependent criteria.

IDEA 2018 Schedule

   Open for Entry: Jan. 2, 2018

   Regular Entry Period: Jan. 2–Mar. 5

   Late Entry Period: Mar. 6–Mar. 19

   Finalists notified by: April 18

   Winners notified by: June 1

New Year, New IDEA

The International Design Excellence Awards (IDEA)? will be open for entries Jan. 2–March 19, 2018 with a new look, an expanded jury and some new categories. "A new year brings new excitement," declares IDEA 2018 Jury Chair Michael Kahwaji, IDSA, senior design manager at Whirlpool Corp. "One of the world's most prestigious and rigorous design competitions is moving into its 38th year—revitalized and energized."

In fall 2017, with the help of fuseproject (link is external)—the design studio founded by longtime IDSA member Yves Béhar—the awards program underwent changes including the redesign of its trophies. “For anyone who is a maker, who is building something, it’s the ultimate achievement to get an IDEA,” says Béhar. “IDEA is the award by designers, for designers. Fuseproject worked with IDSA to rebrand IDEA and redesign the trophy to reflect the evolving industry it celebrates." 

For 2018, the 20 categories include three new ones: Home, which now includes Kitchen; Furniture & Lighting, including Outdoor Furniture; and Lifestyle & Accessories, formerly Personal Accessories. Branding and Consumer Technology categories were added in 2017.

Top IDEA 2017 winners are featured in the new INNOVATION magazine's Yearbook of Design Excellence, published in October 2017; the IDEA Gallery on IDSA.org; and global media outreach. Read more about the IDEA 2017 Ceremony, held at the Rich Theatre—and the Gala, held at the High Museum of Art—on Aug. 19 in Atlanta. Follow the journey to #IDSAIDEA 2018 on Twitter, LinkedIn (link is external), Facebook and Instagram

随着红点越来越商业，if越来越普及，idea 中国获奖者也越来越多。比如，2017年金奖获奖者中就有中国的小米MIX。同期获奖的还有Google Home语音控制音箱。期待国内设计师们再次斩获大奖，你心动了么？