国际大赛开启，2019年SEGD全球设计奖参赛指南

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Submission Deadline/截止日期

Deadline/常规截止:

January 31, 2019/ 2019年1月31日

Late Deadline/延迟截止:

February 14, 2019/ 2019年2月14日

Kunstmuseum Basel Light Frieze

Design: ig art

Questions 有问题请联系：jennette@segd.org, 001.202.638.5555

Experiential Graphic Design: Connecting People to Place

Since 1987, the SEGD Global Design Awards have set the standard of excellence for experiential graphic design—honoring design work that connects people to place by providing direction, content, and compelling experiences in public spaces. Since 2014, the awards have been juried in separate categories in order to ensure that projects are compared with like projects, e.g., wayfinding projects with wayfinding projects.

环境体验设计：连接人与处所

SEGD美国环境体验设计协会，自1987年起，组织“SEGD全球设计奖”竞赛，为环境体验设计业，构筑优秀设计标准。公共空间导视、内容和体验设计，是环境体验设计的主要内容。“SEGD全球设计奖”竞赛，则表彰这个领域杰出人才与作品。2014年以来，参加此设计竞赛的作品，都在按不同类别接受评审，以便同类别的作品彼此之间进行比较。

What Can You Enter? 什么项目可以报奖？

Digital Experience Content (not advertising) 数字体验内容（而非广告）

Exhibitions 展览展示

Interactive Experiences 交互体验

Placemaking and Identity 场所构建与标识特征

Public Installations 公共设施

Strategy/Research/Planning 战略、调研与规划

Wayfinding 导视

Above all, your entry must be a system instead of any single product and it must connect people to place.

最重要的两点就是：一您要递交的作品必须是一个体系而非单个产品，二这个体系必须连接人与场所。

For examples, visit segd.org/explore-experiential-graphic-design.

请登陆 http://segd.org/explore-experiential-graphic-design 研究和分析以往获奖案例。

Winners in the seven categories are considered together for the Best in Show award. The prestigious Best in Show winners get 100% more clicks on the SEGD website.

以上七个类别获奖者都将参评“最佳展示”奖。获得此奖项作品，在SEGD官网上会增加一倍的点击率。

Who, Like Me, Is Threatened?

Design: Second Story, part of SapientRazorfish

Who Should Enter? 谁应该参赛?

Experiential graphic designers 体验平面设计师

Environmental graphic designers 环境平面设计师

Graphic designers 平面设计师

Architects 建筑师

Landscape architects 景观建筑师

Exhibit designers 展览展示设计师

Industrial designers 工业设计师

Interior designers 室内设计师

Technology integrators 技术集成商

Digital content creators 数字内容创作者

User experience designers 用户体验设计师

Media developers 媒体开发人员

Creative agencies 创意机构

Fabricators 标牌及其他相关制作单位

Clients 企业客户

Students 学生群体

How Will Your Projects Be Evaluated?

A multi-disciplinary jury representing a diversity of design disciplines, as well as clients, users, and students will evaluate your projects based on their effectiveness in connecting people to place, creating a unique and memorable user experience, and solving the client’s objectives and design challenges.

Honor and Merit awards will be selected in each category. In addition, one project will win a Best in Show award.

您所提交的设计项目如何接受评估？

评委的构成基于设计竞赛不同类别，选自各个相关专业，并且能够代表企业甲方、用户和学生群体。他们基于作品在连接人与场所的有效性、来评估您的参赛作品是否：

1、创造了独特而令人记忆深刻的用户体验；

2、解决了客户的需求；

3、克服了一些设计难题。

每个类别，都将评选出金银铜奖项，外加一项“最佳展示奖”。

And If My Project Wins?

Winning projects will be featured in the SEGD19 awards annual and in the SEGD Global Design Awards archive on www.segd.org. SEGD will also distribute press releases announcing the winners.

Winners will be honored at the SEGD Global Design Awards Celebration during the SEGD Conference, June 7-9, 2019, in Minneapolis; attendance is a requirement of winning.

获奖回报

获奖项目将收编入《2019年SEGD全球设计奖年鉴》，同时在www.segd.org 栏目长期展示。SEGD也将向各类媒体散发新闻资料，公布获奖作品信息。所有获奖者，都将在SEGD年会上受到表彰。2019年SEGD年会，将于6月7-9日在美国xxx城市（待定）举办，获奖即可参会。

Contest Rules

Entrants agree not to submit any entry that (1) infringes any third-party proprietary rights, intellectual property rights, personal or moral rights or confidentiality obligations; or (2) otherwise violates the applicable state, federal, provincial or local law.

Entrants must be the sole author and owner of the copyright in all content (text, images, video, etc.) submitted in connection with entered projects and represent that they have the right to submit the Content and grant all required licenses. Entrant shall provide (upon request by SEGD) proof of ownership and authority to grant these license rights to SEGD.

By submitting its entry, the Entrant grants an immediate limited, non-exclusive, perpetual, worldwide and royalty-free license to SEGD to use the content submitted for any purpose at any time in any media with attribution.

SEGD assumes no responsibility for any Entrant’s non-compliance with these Rules and accepts no liability for any Entrant’s violation of a third-party’s rights in the content submitted. SEGD reserves the right to seek indemnification or other contribution from the Entrant for any third-party claim of infringement relating to such content.

As a condition of participating in this contest, Entrant agrees to comply with all of these Contest Rules.

比赛规则

作品如存在如下问题，则不得提交参赛：1、侵犯第三方所属权、知识产品、个人权利、道义权利，或者保密协议；2、触犯美国州政府及联邦政府，或参赛者所在省政府或其他当地政府法律。

参赛者须为所递交参赛作品之唯一作者或版权用有人，包括文字、图像、视频等。参赛者也必须有权提交上述作品之内容，并被授予所有相关许可。而且，一旦应SEGD之要求，参赛者须向SEGD提供拥有权限证明，及使用此权限之权利。

作品一旦递交，所有相关权限则即刻视为授权与SEGD永久性、免费、世界范围使用，包括文字内容、图像与视频，使用目的、使用时间或媒介，都由SEGD决定。

如果参赛者不遵循此比赛规则，则SEGD不承担任何责任。参赛作品由于侵犯第三方权益所引起的后果，将不由SEGD承担，并且SEGD将保留向参赛者索取赔偿或其他形式补偿的权利。

遵循此项比赛规则，是参赛SEGD全球设计奖之必要前提。

Project Eligibility

Projects must have been completed between January 1, 2016, and December 31, 2018.

Student projects must have been completed in 2017 or 2018 by full-time students.

Projects may be submitted by SEGD members and non-members.

There is no limit on the number of projects entered by an individual or firm.

Projects must demonstrate the use of design elements (including, but not limited to, typography, symbols, pictograms, media, diagrams, and color coding) in the design solution and must focus on the communication of information, identity, or image in the designed environment.

A project may be entered in multiple categories; a separate entry and payment are required for each category.

Projects entered in previous years may be entered again if they did not win an award.

Contact jennette@segd.org or 202.638.5555 for information.

参赛资格

1. 参赛项目须在2016年1月1日至2018年12月31日之间完成。

2. 学生作品须在2016和2018两年完成。

3. SEGD会员或非会员皆可参赛。

4. 无论对于个人，还是单位，所报奖项目数量没有限制。

5. 参赛项目须显示设计元素的使用，包括但不限于板式、标志、标识、符号、数字图形转化设计、多媒体、图示、色彩编码等。

6. 同一项目可投报多个类别，但须分别计费。

7. 以往参赛但未获奖的项目仍可继续拿来参赛。

Look/Hear

Design: Maryland Institute College of Art (MICA), Ran Design

Entry Requirements

1. Entries are judged anonymously. The project description, captions, and video should NOT include any information identifying the submitting firm.

2. Words, pictures, and fees must be submitted via the SEGD Global Design Awards online entry system.

3. Entries must comply with the Contest Rules.

报奖须知

1. 所有提交的参赛作品都将进行匿名评选。请勿在作品提交材料中插入任何提示性信息，如公司名称、设计单位或个人名称等；

2. 文字、图片和费用，必须通过SEGD全球设计奖官网在线系统提交；

3. 参赛作品比较符合比赛规则。

Words

Up to 500 words describing the project, its objectives and challenges, and the primary features of the design solution and how it addressed the objectives and challenges. Ideally, describe the success of the project and how it was measured.

文字要求

项目简介，不多于500 个英文单词，须包含：

1、项目目标；

2、设计解决方案特点；

3、对于项目目标和项目难点的解决方式；

4、项目成功之处。

Pictures & Video

Built Projects

Up to 8 images (300 dpi, .jpg, 5MB limit) with captions (Identify one as the“Hero Shot” that you would like jurors to see first.)

One video (mp4, .wmv, or .mov; 105MB limit), up to 1 minutes in length, only if it provides additional information

Unbuilt Projects, Research Materials, and Master Plans

In addition to the online entry, mail documents, sketches, presentation materials, and other relevant “hard copy” materials (with online entry number) to Jennette Foreman SEGD, 1900 L St., NW Suite 710, Washington, DC 20036.

图片和视频

建成项目：

1. 最多可提交8张图片（300dpi、jpg格式文档、5MB），每张图片须加注图示。你想让评委首先审阅的图片，请标注为“Hero Shot”, 即“主要图片”。

2. 提交一份1分钟视频（mp4、wmv、或者mov 格式、105MB），此视频内容须不同于8张图片。

未建成项目、研究材料和总体规划项目：

除了在线上传文件外，其他文件、草图、演示材料，以及其他相关“硬件复制品”，都请标注在线上传报奖材料时被分配的报奖作品序号，并邮寄至：Jennette Forman, SEGD, 1900 L St., NW Suite 710, Washington, DC 20036.

Entry Fees

1. SEGD Student Members: FREE

2. Student Non-members: $50/entry

3. SEGD Members: $325/entry

4. All others: $700/entry

5. Special: $600 for non-member to join and enter one project.